Content marketing is so powerful as a long-term marketing strategy.
For many industries [especially coaches and personal brands] it’s essential to success.
It’s used to build credibility and trust between you and your market.
You must build a relationship. The more you put out there, the more they can get to know you and your work.
The only problem is that there is exponentially more content out there in the world every day.
How do you “Stand out?”
Well, luckily, there is a shift in the marketing world where groups are getting smaller and smaller.
More intimate, personal and niched down.
This means, in order to successfully utilize content marketing, you must leverage these small markets.
You need to find the small ponds where they hand out and go there…a lot.
The Number One Content Marketing Tip
Write quality content.
Doesn’t matter if you’re putting out content every single day, if it
sucks isn’t awesome and specific, they won’t care. They won’t read it and they damn sure won’t become a client.
People can tell within a second if you’re just writing content for content sake. Pretend you’re writing for your ONE perfect client only, what information will make the biggest difference for them only. The rest will fall into place.
6 Tips for Impactful Content Marketing
- produce content around super specific topics.
- Write ONLY for your perfect client/customer, forget everyone else.
- Write QUALITY content. People can tell within a second if you’re just writing content for content sake. Pretend you are writing for your ONE perfect client only, what information will make the biggest difference for them only. The rest will fall into place.
- Consistency over frequency + quality of quantity. Meaning, you’ll have more luck producing high-quality content once a week for a year than you will producing tons of ‘okay’ content sporadically [Ie: 3 articles one week, then none for a month].
- Put a lot of thought into the headline and the description. The image gets their attention, the headline either draws them in or pushes them away. The description validates their decision to go ahead and read it. Focus on transformation and benefits, not tactics, strategies, and features in the description.
- Don’t be afraid to ask, but make sure the timing is appropriate. Always have some sort of call to action so they can either learn more, sign up or download addition info. Utilize content upgrades to offer a better or different way to consume the information like I do in this article.
Always remember why you’re creating content to begin with. If it’s solely to generate leads and money, you’re doing it wrong.
Yes, that is an important part of it, but it’s not the only reason. Impact people. Help them solve that one big problem. Then build a relationship with them.
Eventually, some of them will love your work and buy from you.