An email list may be your most valuable long-term asset. Here’s why.

What if you could build an asset, slowly and sustainably, while also getting smarter and thinking clearer all with one, simple daily activity?

Would you be interested?

It’s no secret what I’m talking about…it’s in the title.

An email list.

Let me explain.

The Problem(s)

Problem #1

You consume TONS of information every day.

This can often lead to a lack of clarity, focus, and motivation and instead leave us overwhelmed and depressed.

The average global consumer spends 82 hours per week consuming information. Assuming an average of seven hours of sleep per night, this means that 69% of our waking hours are engaged in consuming information. For many consumers in developed markets, that number is likely closer to 100%. It’s not often many people disconnect from information sources. Even when we’re not in front of a screen, the nearest one is always in our pocket, or there’s music or a podcast playing in the background. As a result, we consume almost 90x more information in terms of bits today than we did in 1940 and 4x more than we did less than twenty years ago.

Defining the Future of Human Information Consumption

Problem # 2

We are unclear about our own beliefs.

Your brain takes all that information, decides what’s important, and attempts to throw out the rest.

Next, it stores relevant information in a way that will help you survive in the world.

Often, it will tweak the truth a little bit to ensure you and your ego will like what it remembers.

On the surface, this seems like a good thing, but diving deeper, you realize that this can slowly destroy you while flying under the radar.

Next thing you know, you wake up unclear about your own beliefs, relationships, and reality.

Seth Godin says the following in one of his 7000+ blog articles:

There’s a lot to admire about the common-sense advice, “If you don’t have anything worth saying, don’t say anything.”

On the other hand, one reason we often find ourselves with nothing much to say is that we’ve already decided that it’s safer and easier to say nothing.

Have you ever done this:

You consume a tiny bit of information > you inaccurately regurgitate the information onto someone else > next thing you know, you’re in way over your head

I have. A lot.

You realize you haven’t formed your own belief on the matter and the information you do have comes from unreliable sources.

You haven’t synthesized it before putting it back out into the world.

It’s one of the most common human flaws.

The need to share information for the sake of sharing it, not because it’s actually important or relevant. It’s ego.

Add to that the viral nature of our society and you end up with serious issues.

This is how unhelpful, even harmful misinformation spreads. Like the telephone game we played in kindergarten.


Problem #3

(Specifically for those who want to build a business or brand)

You want and need to create. And hopefully, you’ve found an outlet. But many of us miss out on a simple opportunity to build an asset at the same time. Something that will grow with us.

I mentor of mine recently said:

At the end of each day, you should ask yourself, did I build equity today?”

Did you put your time and energy into something that holds future value without your time and energy? Something that you can cash in somewhere down the road. This is how wealth is built.

This could be as small as writing a short article posted publicly.

We all have a zone of genius, but many of us never learned how to leverage it to serve ourselves and our people.

The Solution

An email list. Let me explain.

To finish Seth’s quote from above,

If you’ve fallen into that trap, then committing to having a point of view and scheduling a time and place to say something is almost certainly going to improve your thinking, your attitude and your trajectory.

Commit to articulating your point of view on one relevant issue, one news story, one personal issue. Every day. Online or off, doesn’t matter. Share your taste and your perspective with someone who needs to hear it.

Speak up. Not just tomorrow, but every day.

A worthwhile habit.

A daily writing practice does a few things.

  • Allows you to synthesize
  • Clarifies your beliefs
  • Cuts the fat
  • Clears your mind
  • Helps the world by acting like a filter for poor information
  • Helps you become a better communicator
  • Helps you become a better thinker
  • Helps you navigate this crazy world

Basically, you want to check 3 boxes.

  • The barrier to writing is next to nothing
  • You can write every single day and publish publicly
  • You have an external motivator keeping you consistent and thoughtful

The best way to check these boxes is with an email list.

If done correctly, an email list can:

  • Clear up your thinking
  • Expand your creativity
  • Improve your writing skills
  • Create a sustainable asset
  • Allow you to help people
  • Allow you to launch a business
  • And so much more…

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. — Seth Godin

Okay. So hopefully by now you understand how valuable an email list can be.

  • But how do you go about building one?
  • How do I write daily and where do I put it?
  • How do I get going quickly so I can pick up some momentum?
  • What do I send my list?

I hear you.

The Ask

I’m inviting 3 people to work one on one with me to build their first email list from 0 to 300 *engaged* email subscribers.

Time commitment: 3-5 hours per week (90 days)

If you’re a freelancer, writer, creator or have something that people desire, we can work together.

Anyone can build a list, so long as you solve a problem for a specific group of people. If you don’t know what that problem is yet, I can help you find it.

The investment? Absolutely free (for now).

Why free? I’m going to get 3 more people the results before I charge for this, so I wanted to start here.

If you’re in, click here to apply.

If you’re a good fit, we will get started!

If you don’t want to work with me one on one, but you’re intrigued, send me a message. I’d love to hear what you’re thinking.

Stay safe, happy, smart and healthy my friend!

Much love,

❤️ Miles /now

P.S. Don’t smile….. don’t you dare smile.

Share the love

Share on facebook
Share on twitter
Share on linkedin

Leave a Comment